The Making of Better Brain

Can omega-3 fatty acids and antioxidants help you find your car keys?

Believe it or not, that’s what millions of Americans are betting on. According to a recent survey by the National Marketing Institute, 44 percent of Americans associate the consumption of omega-3 fatty acids and antioxidants with better brain health. And with good reason.

Numerous studies have shown that omega-3s play an important role in the health of the brain. Omega-3s, particularly DHA, have the ability to enhance the cell membranes in the brain. DHA is the most abundant fat in the brain, and a deficiency in DHA concentrations in brain cell membranes is directly related to a loss in structural and functional integrity of the tissue.

Antioxidants also play a role in brain health. Antioxidants combat oxidative stress by fighting free radicals.The brain is highly susceptible to oxidative stress due to its high metabolic activity as well as the significant presence of fat in the brain, which is the target of an oxidative process known as lipid peroxidation. Additionally, the oxidative damage that accompanies stress or normal aging can result in the loss of DHA concentrations, resulting in less than optimal cognitive functioning.

While you can get omega-3s and antioxidants through a healthy diet, the Standard American Diet (SAD) is lacking in both. Antioxidants are found primarily in fruits and vegetables, and 91 percent of Americans don’t consume five-to-nine servings of fruits and vegetables a day. Omega-3s like DHA and EPA are found primarily in cold-water fish, which, unfortunately, is not a staple in our diets either.

The Oceans 3 Better Brain formula was specifically formulated for the millions of Americans searching for better brain health. It contains ultra pure, high potency fish oil, a supreme source of the omega-3s EPA and DHA. It also contains astaxanthin and fucoxanthin, two powerful antioxidants. Astaxanthin alone is one of the most versatile and potent antioxidants known. The antioxidant capacity of astaxanthin is 14 times stronger than vitamin E, 53 times stronger than beta-carotene, and 64 times stronger than vitamin C. Astaxanthin is one of the only antioxidants available that has the unique ability to cross the blood-brain barrier providing phenomenal benefits to overall brain health.

With just those three ingredients alone, Oceans 3 Better Brain would make a good brain health formula. Garden of Life® founder Jordan Rubin, however has never wanted his products to be just “good.” When he designed Oceans 3 Better Brain, he wanted to make it the most innovative dietary supplement available for brain health. For inspiration he would look beyond the ocean and toward traditional medicines that have been used for thousands of years.

   
A Truly Better Brain Formula

For the Better Brain formula, Jordan settled on a trio of ingredients to support neurological and brain function. In keeping with the Garden of Life product formulation philosophy, all three have been clinically studied in humans. They also have a long history of use as traditional medicines in India and Eastern Europe.

The first ingredient, Vinpocetine, is an extract from the periwinkle plant. It has long been used to support cognitive ability and neurological function.† Of particular interest where Vinpocetine is concerned is its ability to cross the blood-brain barrier.† Within minutes of taking Vinpocetine, it enters the brain where it stimulates the overall blood flow. The brain requires more oxygen than any other organ in the body so it follows that increasing blood flow to the brain has a profound effect on brain health.

The next superstar ingredient contained in Oceans 3 Better Brain™ is the botanical known as Bacopa, which has a long history of use in Ayurvedic medicine in India for its ability to sustain normal memory function. While it has been used for thousands of years, in the last decade the positive effects of Bacopa have been confirmed through clinical studies. Research shows that use of Bacopa supports mental focus, memory and learning functions.

Phosphatidylserine is a breakthrough compound that puts Oceans 3 Better Brain formula over the top. A phospholipid normally found in high concentrations in the cell membranes of neurons, Phospatidylserine has been the subject of numerous studies over the past decade that confirm its positive effect on both cognitive function and mood. An example of the synergy of the Oceans 3 Better Brain formula is found in recent studies that have shown that the benefits of Phosphatidylserine are enhanced when consumed with omega-3 fatty acids. In fact, two of the best dietary sources of Phosphatidylserine, Atlantic mackerel and Atlantic herring, are also excellent sources of omega-3 fatty acids.

Finally, the Oceans 3 Better Brain formula also contains RAW Food-Created Nutrients™, similar to those found in Vitamin Code® formulas, including vitamins A, D, E, K and B12. The first four are known as “fat-soluble” vitamins, meaning that they need a source of fat in order to be absorbed by the body.

The Standard American Diet (SAD) is lacking in fat-soluble vitamins, and since omega-3 fish oil is a worldclass source of fats, vitamins A, D, E and K were a logical fit for the Better Brain formula. Vitamin D is especially suited to the formula since recent science is showing a link between vitamin D and brain health. While the exact mechanism is not known, what is known is that there are numerous vitamin D receptor sites located throughout the brain. While you can get an abundance of vitamin D through exposure to sunlight, as we age our ability to absorb vitamin D from the sun’s rays decreases. Vitamin B12, a water-soluble vitamin, also plays a key role in brain health. B12 is involved in the metabolism of nearly every cell and is particularly involved in the chemical synthesis of fatty acids that play a crucial role in brain function. Research shows that a deficiency in B12 can lead to impaired cognitive function.

   
Who Needs a Better Brain?
Seventy-one percent. That is the percentage of people who are concerned about maintaining cognitive function and mental acuity, according to the National Marketing Institute’s health and wellness trends database. Remarkably, that is the same percentage of people who are concerned with cancer. Baby Boomers, comprising the 76 million children born between 1946 and 1964, are fueling the demand for better memory.

With a trio of ingredients from the ocean, three more found on land and critical fat-soluble vitamins A, D, E and K, Oceans 3 Better Brain has diverse benefits for anyone four years of age and up looking for healthy brain function. And it may even help you find your car keys in the morning!
   
Benefits
• Supports brain function by improving blood    flow and the utilization of oxygen
• Nutritional support  for mild memory loss    associated with stress or aging
• Supports mental focus, memory, and learning functions
• Supports mental acuity and promotes a relaxed state of mind
• Crosses the blood brain barrier
 
   
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